Why Visitors, Views, Likes, and Comments Does Not Show Blog Success?

Why Visitors, Views, Likes, and Comments Does Not Show Blog Success? - CharleneBullard.com - Faithtoraisenate.com - Purposedrivencharlene.com
3 min read

When I started blogging, I wanted nothing more than engagement in my blog. My goal was to have a large number visitors and for them to read my blog posts, “like” each one, and then leave me a friendly comment. The blogging life to me, was all about visitors, views, likes, and comments. My belief was the more traffic, the successful I was.

After a few months of low traffic, I finally received engagement in my blog. I was extremely excited, as I read my WordPress statistics, showing the number of visitors, views, likes, and comments during a given day, week, month, and year. It was great! I was on my way to blogging success.

Then one day, as I was reading a few of my comments, someone thanked me for sharing my post. The commenter wrote, how much the article encouraged and inspired them. I was grateful for their kind words, however, it wasn’t until later, when I would understand why this as important.

Not long after, I read another comment, where someone thanked me for sharing my experience with raising my son with special needs. The person shared how they had gone through the exact experience and my posted helped and encouraged them.

“Wow!” I thought.

And that wasn’t the only comment I received of that nature. Since I’ve been blogging, I have received a number of comments on my blog, on social media, and direct messages, which have expressed how much my articles have encouraged, inspired, and helped. As I read each comment, it amazed me that sharing my experience could have that positive impact on others.

Now, I don’t share this information in arrogance or to boast, in my accomplishments. Not at all! I share this to say that what I previously believed mattered the most, having a large number of visitors, views, likes, and comments, is not as important as I once believed. What I have come to realize is that what matters the most is for bloggers to encourage, inspire, and help the readers of their blog.

And yes, the world of blogging specialist may balk at my self-revelation. Experts want us to believe that there is nothing more important than blog traffic, getting people to your site. If you search the internet, there are millions of articles about increasing the number of visitors to your website. There is nothing wrong with getting people to your site, yet when they arrive, we need to make sure that there is something to offer them that will help or change their life for the better.

So, I ask you to reconsider your place on visitors, views, likes, and comments. Instead, look at your blog as a vehicle to encourage, inspire, and help people, making a lasting change in their life.  I truly believe that when this is our goal and priority, that is when we will see success.

Faithtoraisenate.com - CharleneBullard.com - Purposedrivencharlene.com

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    • 6
      Charlene

      I like what you wrote….”easy to get caught up in the metrics and to put a value there when you shouldn’t”. Yet, that is so true. I’ve been there. I’m just trying to stay focused on why I am blogging. To share my life about having a child with special needs, my writing journey, and most importantly, God. 🙂 Thank you of reading and sharing your thoughts. 🙂

  1. 9
    Lureta

    Charlene
    When I started blogging just over a year ago I was just answering what I considered to be a call to write. I knew nothing of what it mean to have followers, likes or anything of that nature. I told God I wanted him to use me even if it meant reaching one person for his kingdom. So I launched. I have learnt in the last year blogging can be richly rewarding yet cruel at the same time.
    I shared my frustration with my husband just today. The disappointment of being choosen to be featured in a link up where your post gets the visits but no comments or likes. Very discouraging!!
    I dont want to count the comments or likes as a measuring stick for success or failure but we all know when we comment or like another post, it brings encouragement and it inspires us to keep going forward. I know I blog from my brokenness and God somehow use my brokenness to encourage and inspire. So I do the writing and leave the rest to God.
    I encourage you to keep pushing on and I will do the same.

    • 10
      Charlene

      I think blogging is a humbling experience. When we are looking for validation through views, visitors, likes, and comments, God is saying, don’t worry about that…I have this. We need to be happy if one person views and comments. That should be enough. And as I write this, I am speaking to myself as well. :). Thank you for reading and sharing your thoughts. Also, I like your blog. I am following it on WordPress. 🙂

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