Blog statistics can be helpful and they can be harmful.
For those of you that do not own a blog or website, blog/website statistics are basically a report of the activity of your site. It allows you to see how many visits, views, likes, and comments that your blog has garnered in a day, week, month, and year. This information is wonderfully packaged in an easy to read bar graph that allows someone to analyze your blog’s activity. It is very helpful and can assist a person in defining their target audience, defining their niche, improving content, perhaps monetizing (making money) their blog and much more. It is an invaluable resource.
However, for me, a person who is just increasing her blog content by writing and posting more often, blog statistics has become harmful. I have become obsessed with checking this data.
From the closing of last year, through a few weeks ago, I would check my blog statistics after every post. Not even five minutes after publishing a post, there I was clicking on the WordPress app, looking to see how many visitors and views I had. During the day, I would find myself checking the number of visitors by countries, which post received the most views, and then I would compare the previous month’s data with the current month, hoping to increase my numbers.
After a while, I noticed that instead of this information helping me, it was making me upset and driving me crazy. Now, all I wanted to do was increase my blog traffic.
So I went on a Google search to read articles about how I could bring people to my blog. I learned helpful tips, such as going to other blogs and making comments, in hopes that people would link back to my blog. I read how people should share their blog on their own Facebook personal page, groups. Also linking post to Twitter, Instagram, and other social media accounts was helpful. So, I did exactly what was suggested, all in an effort to increase my visitors and views. And after a while, trying to use these suggestions, I became tired.
Then one day, as I sat stuck on my phone, thumbing through blog statistics, I didn’t see as much change as I wanted. And I also noticed that something was suffering, it was my blog. I was spending more time analyzing data, that I was loosing precious time when I needed to be writing, which was more important, than anything.
This is when I decided that I needed to take a long break from checking those statistics. Basically, I needed to “fast.” I needed to refrain from examining my blog statistics.
And as result of ending daily study of my blog statistics, , I stopped concerning myself with the number of visitors, views, and which blog post they liked. Instead, I was able to focus on what mattered the most….my writing.